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Initially, all webmasters needed only to submit the address of a page, or URLto the various engines which would send a " spider " to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.
A second program, known as an indexerextracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains.
All of this information is then placed into a scheduler for crawling at a later date.
Website owners recognized the value of a high ranking and visibility in search engine results,  creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivanthe phrase "search engine optimization" probably came into use in Sullivan credits Bruce Clay as one of the first people to popularize the term.
Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content.
Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Early search engines, such as Altavista and Infoseekadjusted their algorithms to prevent webmasters from manipulating rankings.
To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.
Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. Inan annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
Inthe Wall Street Journal reported on a company, Traffic Powerwhich allegedly used high-risk techniques and failed to disclose those risks to its clients. Major search engines provide information and guidelines to help with website optimization. Relationship with Google Intwo graduate students at Stanford UniversityLarry Page and Sergey Brindeveloped "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages.
The number calculated by the algorithm, PageRankis a function of the quantity and strength of inbound links. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Page and Brin founded Google in Although PageRank was more difficult to gamewebmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale.
Some of these schemes, or link farmsinvolved the creation of thousands of sites for the sole purpose of link spamming. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.
Depending on their history of previous searches, Google crafted results for logged in users. Matt Cuttsa well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.
Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before.
According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index Historically site administrators have spent months or even years optimizing a website to increase search rankings.
With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice.
However Google implemented a new system which punishes sites whose content is not unique. The Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages.
Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words .
With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors. Methods Getting indexed Search engines use complex mathematical algorithms to guess which websites a user seeks.
In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links.
Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search.
And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site B while site E does not.Hi, We have two websites which have had SEO being applied for over 3 years, they rank highly on Google and we require to keep this up.
We can show you examples of current SEO being applied and for which keywords the SEO is being applied for. Apr 23, · Here are five ways I recommend writing SEO-ready content that actually converts. 1. Hook Them Early high-ranking HVAC websites that repeat the .
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The Beginner's Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly. Download your copy of the world's most-read guide on SEO!
Try . SEO for Wordpress Websites using Yoast plugin as a guideline is a must learn technique to ensure your Wordpress website pages & blogs are SEO optimized. Writing web content – A different skill.
Writing articles for newspapers, for magazines or for academic journals all have their own norms. The norms are decided according to the purpose. SEO copywriting, on the other hand, is the art of writing unique and compelling content in order to target specific keywords used in the search queries.
The content itself needs to provide exact information users are looking for and be relatable enough for them to promote and share that content on various social media platforms.