KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. Strong position in emerging China. KFC receives half of its revenue from China, where it operates more than 4, outlets.
Leave a comment Conceptualizing a Business: Taco Bell A solid strategic analysis is beneficial to shareholders, employees, customers, and decisions makers within a company.
The core of an effective strategic plan contains a well-thought and informative mission statement. When it is fully implemented, the strategic plan will allow Taco Bell to gain a strategic advantage over its established competitors.
Mission Statement By delivering uniquely flavored Mexican style food at budget prices, Taco Bell seeks to establish an international presence over the next 5 years. The current international fast food markets in Asia, South America, and Africa are dominated by American style fast food with leaves considerable opportunity for competing styles of cuisine.
Taco Bell will use an aggressive marketing plan and develop a supply chain network that will enable rapid growth in overseas markets. Newly established restaurants will be able to supply local communities with quality meals at competitive prices while simultaneously creating value for shareholders.
Vision Statement Taco Bell will grow into the largest fast food provider of Mexican style cuisine in emerging markets. The brand will have an established presence in Asia, South America, and Africa with restaurant locations being found within the top 25 major cities on these continents.
Guiding Principles, Values, and Culture Taco Bell has several important ethical principles that influence major decisions in the strategic planning process.
First, the company is concern about making quality food available to the lowest income groups. Therefor, it is important to keep a wide selection of low cost food products available on the menu. This becomes an especially important consideration as we expand in markets that experience high levels of poverty.
Second, the company is committed to delivering exceptional customer service to its patrons. Customer loyalty is a driving factor towards the long-term success of the brand. Failing to deliver exceptional customer service could seriously hinder the ability to grow into new markets.
Providing ample opportunity for advancement within management hierarchy and the ability to participate in supplemental training will keep employee motivation high.
As a result, employees will be eager to follow the ethical values set forth in the strategic plan. It is likely that the company will need to make slight modifications to organization culture to meet the preferences of various world cultures.
Impact on Strategic Direction The mission, vision, and values of Taco Bell serve as the foundation for strategic decision making while the company gears up for expansion. When an unexpected variable causes a change in direction, the company will continue to use its mission as a guide for future choices.
The primary mission is always to maximize shareholder profits, but the values determine the approach thee company will take to achieve this goal. Overall, this will help the company build a corporate culture in these new markets that gains the respect of the locals.
If the company is considered to be helping the local community, the chances of creating an effective strategic plan are highly unlikely. Every country exhibits its own unique culture and it is essential to pander to the preferences of each individual culture.
A system that works in the United States is not likely to see the same level of success in Bangladesh, unless serious modifications are made to the business model. As time progresses, the company will be able to assess strengths and weaknesses by testing different models in each regional area.
Formulation, implementation, and control 11th ed. Winning in the marketplace: Core concepts, analytical tools, cases 2nd ed.> Vision & Values We’re constantly working on new ways to tailor our product and service offerings to meet and exceed your needs. Through every aspect of our operations—from breakroom design, to nutrition and wellness, to technology and so much more, our goal is to surpass your expectations.
Pizza Hut's mission, vision & values motivate 57% of Pizza Hut employees. Besides getting paid, the “company mission” is the most important thing about their work for 13% of employees at Pizza Hut.
10% of employees say that the main reason they stay at Pizza Hut is because of the Pizza Hut company mission. When asked to whom they feel the 67%(K). Jun 23, · Prior to assuming her current position, she was President of Pizza Hut International, which at the time, was a business of more than 5, restaurants across more than 85 countries.
In addition, the vision statement as plays an important role in communicating the ultimate goal of the company’s strategic decisions. A driving force behind the mission and vision is the company’s values and ethical principles, which often dictate the choices made during strategic planning.
Home» Company Mission Statements Our mission is to operate a sustainable retail specialty coffee shop and wholesale coffee roasting business in order to serve people and positively contribute to our local community and our partner coffee-growing communities.
Rate this item. Aug 13, · Everything that goes into a Jet's pizza is the highest quality available: the cheese, the sauce, the dough, the toppings everything. We don't cut corners.