If you are a promoter or publicity coordinator new to the PR biz, this might help guide you. If you simply fill in the blanks and italicized areas, and paste the result into your own word processor, you will have an adequate press release for your local media outlets. Like any skill, writing a press release becomes easier and the results more polished with practice and exercise. You might consider using other quotes from my press kit, or composing a paragraph about my background or my music in the style of your local paper, if you know they tend to reprint press releases in whole.
Below you'll find directions on how to write an 'Event Press Releases'. It is not meant to give every detail, it covers the basics, and the most common press release errors many people make. You should always write your news releases in 'press release style' Just the facts, very limited hype.
Cover the main news subject in the opening paragraph. Include the who, what, where and when. Add any related details in 1 or 2 paragraphs that follow. Always write as if you're talking about somebody else, 3rd person.
He, she, it, and they are in the third person. Any person, place, or thing other than the speaker and the addressee is referred to in the third person. I, we, me, etc Unless it is in a quote and the person quoted is identified.
This is an easy rule to remember if you write your press release as if you are the journalist writing about somebody else. Smith went on to say, " Proper names are preferred over he or she.
You only need to use the full name once, after that the last name is commonly used. When you mention a persons name the first time, add a brief 'who they are' statement. Specify that it is the event flier also spelled flyer Example: For more information see our event flyer http: Don't overdue the hype about you, your products or your event.
Journalist are independent, they are not a branch of your marketing department. Believe me, if a journalist likes your event, products or services, they can give you some of the really good 'press'. Let the 'Press' come to their own conclusions. Remember these rules and you will do well.
The headings if you look at the text above on this page are: The inline emphasis above is: Just the facts, very limited hype - in italics in this case. Never use colored fonts and use standard fonts: Exceptions for underline text are: The news outlet will asked for text format if they need text.
Limit the special characters used in the title - Don't use: This is mainly for the online posting of your news, not the print or broadcast. This is because every news outlet's software will interpret special characters differently.
Every wonder why you see stuff like this: This rule is true for the main body of the release as well, so turn off 'Smart Quotes' and any other special formatting when writing your press release.
The dateline should go as follows: Miami, FL - August 8, -- Your opening statement Include up to 2 images to be imbedded in the release - these should be very relevant to the story. Additional images can be added below the main content.
Each image should have a caption, and the people in the images should be named. It is always a good idea to invite the media or to do something just for them. Backstage media passes are available, contactDistribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print.
To send a press release, simply email the release to the appropriate editor. Make sure that you include the press release and the accompanying photo in the body of the email, and not as an attachment.
Media coverage can serve as a valuable component of your marketing strategy. A positive media story about your business in a newspaper, magazine or broadcasted report can increase exposure, garner new customers, and. Blog Free Crowdfunding Press Release Template | Krowdster June 22, by Krowdster This free press release template is designed to serve as a starting point for writing your own press release, for your crowdfunding campaign.
The quote: Most press release include a quote by the most relevant spokesperson for the topic of the release.
The quote provides space to add some color commentary (going a bit beyond the factual basis of the rest of the release) and can also be pulled directly from the release by journalists to use in articles. Feb 24, · Reputable info sources I use frequently often send useful data via press releases, but when they do that I usually go out of my way NOT to write the story write out of the press release.