Traditionally, cars were segmented by size-tiers that corresponded to cars size. Because of this, major car brands launch several new models, making the small car market increasingly competitive. There was a need for a new categorization perspective. Ford was not a leader in the French car market, made especially difficult by the presence of French car manufacturers.
Ghia Saetta show car Ford Ka rear The car was introduced on September 11, as a small and low-cost addition to the Ford range. The Ka evolved from concept vehicles to production with minor changes. The large, one piece, moulded bumpers and wheel arches made the vehicle more durable and easier to repair.
The vehicle was manufactured on the existing Fiesta production line in Almussafes, Valencia, minimising new model investment costs. The designer of the car was Chris Svensson of Sunderlandwho had designed a similar-shaped car when at the Royal College of Art in When the Ka was first introduced to the public it provoked mixed reactions, due to its original and striking New Edge design, overseen by Jack Telnack and executed by Claude Lobo.
At launch, the Ka was produced as a single model, with a number of production options including: An anti-lock braking system option was added in January Although not very modern, it provided enough torque to allow relaxed if not spirited driving. For the first three years of production, all models had black plastic bumpers to minimise parking damage to paintwork in city environments.
These bumpers contained a stabiliser to prevent UV degradation which made them unsuitable for painting because the paint would not adhere properly. However, it became clear that many owners wanted body-coloured bumpers, so they were introduced in using different bumper mouldings without the stabiliser.
The Ka has proved highly profitable for Ford despite its low selling price, largely due to low development costs. InFord sold 17, examples of the Ka model per year in the United Kingdom.
As with other Ford models, insufficient anti-corrosion treatment during manufacture and the use of non-galvanised steel results in premature surface and structural corrosion becoming established on cars used in more northern, damp climates.
It was unsuccessful — fewer than 2, were sold per year. This was partly due to the lack of an automatic transmissionwhich is preferred by a large proportion of Australian car buyers. The Ka was also sold in New Zealand betweenand was replaced by the newer Fiesta.
United Kingdom[ edit ] The Ka has been the best-selling car in its class in the United Kingdom for a number of years and commands around a fifth of the city car market. Power steering was added to the specification of the basic Ka after the first year. The Luxury version came with a Quickclear heated windscreen, leather seats and interior trim as well as standard air conditioning.
The Ka Sun Collection with a full-length fabric folding roof was also added to the range during the summer months. Unique to the UK was the Ford Ka Van variant, produced exclusively for BT Group  and featuring a bespoke flat plywood floor with rubber over-mat and white ply covers instead of rear windows.
A further line-up revision gave Ka the following trim levels in the United Kingdom: Inthe Sublime model was introduced. SportKa was also added to the range see below.
Both models came with slightly widened bumpers front and rear with integral fog lamps. Pininfarina produced 37, StreetKas between StreetKa came in two equipment levels, basic and luxury.
Basic had cloth seats and air conditioning was an option. All models featured remote control central locking with remote boot release, driver and passenger air bags with passengers air bag deactivation, electric windows and door mirrors, electric headlight aim adjustment, anti-lock brakes, power steering, front fog lights, racing Puma aluminium gear knob, electric hood cover release and a rev counter.
StreetKa features MacPherson struts front and rear and uses unique wider front lower arms wishbones giving it exceptional handling.
The only exterior panel shared with Ka is the bonnet. The front headlights are also shared with Ka but appear different due to the front bumper covering them partly to change their shape.
The interior shares most parts with Ka except StreetKa has its facia painted blue rather than silver. StreetKa ceased to be officially on sale in late Infifteen competitors undertook the Mintex challenge. Most of the parts supplied are concerned with strengthening the car for rallying.
Uprated engine mounts and suspension bushes are all included, as is a front strut brace.In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
Ford Mustang for hire in Cape Town.
An iconic sports car since the 50s. She sounds awesome!!! Rent this classic car! Market definition The market in which Ford Ka will operate, is the small car market in France. By small car market we mean category A & B, cars that are less than cm long.
By small car market we mean category A & B, cars that are less than cm long. Ford of Europe was founded in by the merger of the British, German and Irish divisions of the Ford Motor Company. The front-engined Ford Transit range of panel vans launched in , was the first formal co-operation between the two entities, simultaneously developed to replace the German Ford Taunus Transit and the British Ford Thames urbanagricultureinitiative.com to this, the two companies avoided.
The Ford Ka is a small car manufactured by the American manufacturer, Ford Motor Company from to , as a city car, and from onwards as a subcompact car.
It entered its second generation in , being produced by Fiat in Tychy, urbanagricultureinitiative.com: City car (A) (–), Subcompact car (B) (–present). ford ka fans · February 1, · So who wants to have there ka as the cover phot for a week, all you gota do is post a picture of your ka, like this post and share it to anyone you know that has a ka, winner will be the one with the most likes, get posting and sharing.